Logo Identity
Travel Incentive Style Guide
Background
LifeWave’s Travel Incentive program rewards Brand Partners with all-expense-paid trips to desirable destinations when they hit specific business goals. Partners earn points during a set qualification period by actions like enrolling new members, boosting sales volume, and advancing or maintaining leadership ranks. Exact requirements and destinations vary by region and year, but the program’s purpose stays the same: to celebrate top performers with a memorable, first-class travel experience.
Design Concept
The style guide captures the excitement of travel and the feeling of an elite trip for LifeWave Brand Partners. Each city’s famous landmark is built right into the letters, so the destination is instantly recognizable. Because the landmarks are part of the typography, the logos remain clean, balanced, and easy to remember. This straightforward blend of type and illustration highlights both the location and the sense of prestige, helping Brand Partners feel valued and successful.
Art Direction
Icons Reference
Prague
Cairo
Paris
Pisa
Colour Palette
.Mature but celebrating, the colours feel polished yet uplifting—perfect for celebrating success in a way that’s stylish, not flashy.
Typography
Elegant, elite and successful.
